The road to being a well-rounded and successful business owner and creative is paved with many lessons, trials and humility. It’s a constant effort in developing good character.
Good character (and a successful business) can’t flourish without diligent and constant EFFORT. So often, when we find ourselves caught up with a hectic schedule, endless projects, and deadlines we find ourselves skimping somewhere. I know that I’ve been there. But, I want to challenge you to see the harm in this.
If each successive project that you work on isn’t your best work then you’re doing something wrong.
This is a challenge that I give myself whenever I start a new project.
In order to grow as a creator, I HAVE to put 100% into every project- I have to work as hard to make a commercial for a local business as I do on a video shoot for a major record label.
Anything less than my best on every project not only shows my clients that I don’t value them, but it means that I am not living as a person with INTEGRITY- and that scares the crap out of me.
Lacking integrity breaks my #1 rule of business — caring about people.
Think about it like this: being lazy and not putting the same amount of effort into each projects will cause you to flatline, it will slow your business down to a halt.
If you’re not pushing to learn and grow on EACH project, then your growth will be slow or even nonexistent.
Always be asking your clients how you can improve. Always ask what they liked and didn’t like, the answers may surprise you! Part of being better means opening yourself up to constructive criticism and having the guts to handle what you hear.
I promise you that your clients will respect you to a higher degree and want to continue to work with you and refer you if they know that you are putting your all into creating for them and constantly improving yourself.
Ultimately, I write all this to not only bring to light this problem that exists in so many creatives, but to challenge myself to work like this. I know that I have a tendency to let my quality slip when I feel overwhelmed or on some “lesser” projects, but I want to be at 100% on every project. Let’s all get there together!
How have you seen this manifest itself in your professional (or even personal) life? Leave a comment below to keep the conversation going!
(Recommended reading: Integrity by Henry Cloud)